The Union of Black Men at UNC

This project showcases a comprehensive rebranding for the Union of Black Men (UBM) at UNC-Chapel Hill. As the organization's secretary, I was initially tasked with designing a banner for an event. However, during the process, I noticed a lack of cohesive branding across our materials. I brought this observation to our president, and after receiving approval, I took the initiative to create a unified brand identity. I spent time brainstorming and designing a fresh, simple, and enduring visual style that reflects the essence of UBM. Below are the results, a solid, timeless brand identity that I believe will serve the organization for years to come.